Walking TALL International Limited is the number one choice for many organisations today looking to maximise their brand investment via their people. These organisations share our philosophy that people are your brand, and therefore share our passion for helping their people to develop their unique personal brand, to be the best they can be authentically and take control of the most powerful and influential element of the corporate brand.
Lesley Everett founded the Company in 1994 and the Walking TALL methodology has evolved from there - working with people in business and establishing exactly what it is they need to increase personal impact and sustain it.
The strength of the Walking TALL brand today is shown in Sharon Knight being an Accredited Business Partner - licensed to deliver Walking TALL training as an in-house Company course or through Open Workshops run throughout the year in various locations.
What is a Personal Brand?
“A Personal Brand is what people say about you behind your back” Lesley Everett
You already have a Personal Brand whether you have consciously developed it or not. It is a collection of the perceptions that others have about you and how they think of you when you are not there. The Walking TALL concept of Personal Branding has been developed for individuals to take control of those perceptions and manage them to project a brand that is consistent, powerful, positive and above all, authentic.
Our Approach.
We focus firstly on unleashing your personal brand values - what is unique to you - and then we work with you to project this brand powerfully through your image and style of behaviour. The methodology applies whether you are at Board Level, an executive wanting to move up the career ladder or a graduate just starting out in your first corporate role.
People are often missed out of the corporate marketing strategy and yet the strongest brand message and differentiator that a Company has is its people. Our approach focuses on what you want to project as an organisation and ensures that your people authentically reinforce and represent that brand. Not to include it in your personal development programmes means you are not maximising your training investment in other key areas. Authentic personal impact is crucial for business success today.
Course Content.
- Reinforcing the Corporate Brand
- The Walking TALL 7 Big Strides to Personal Branding
- Discovering your authentic brand
- Unleashing your natural charisma
- Managing the perception of others
- Increasing your visibility within your target market
- Are you being heard? Voice quality
- Non-verbal communication
- Presentational brand – your unique style
- Dress and appearance – your image and what is appropriate dress for different situations.
Course includes:
- Detailed participant guide
- Copy of Walking TALL book
- Image Iceberg Booklet
- 7 Big Strides Keycard
Optional extras
- Audio CD 'Taking Control of your Personal Brand'
- Personalised Colour Palette
For further details of Walking TALL training courses please call Sharon Knight on 01403 266368.
For further information on Walking Tall International Limited and the services offered please look at the official website www.walkingtall.org.
For further information on Lesley Everett as a Personal Branding keynote speaker for your conferences please look at her website www.lesleyeverett.com.